The article “Motivating the Skeptical and Unconcerned: Considering Values, Worldviews and Norms When Planning Messages Encouraging Energy Conservation and Efficiency Behaviors” was written by Laura M. Arpan, Andrew R. Opel and Jia Lu and published in the Journal of Applied Environmental Education and Communication in 2013. This article tackles a few of the most common … Continue reading Research Example #1: “Motivating the Skeptical and Unconcerned: Considering Values, Worldviews and Norms When Planning Messages Encouraging Energy Conservation and Efficiency Behaviors”